SmithBrown is a marketing and sales enablement firm specializing in business to business conversion, outsourced sales/marketing operations and enablement through marketing automation, lead and demand generation, inbound/outbound marketing, SEO/SEM, project management, and strategy. With clients in around the country, SmithBrown is a full-service marketing consultancy that empowers business leaders to scale with proven marketing strategies and measured results.
Master of one, Jane of the rest
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Only 1.7% of female founders will break $1 million in annual revenue. Kara Brown, CEO of SmithBrown Marketing did just this in less than two years with an all-female team. SmithBrown is a full-service marketing firm specializing in B2B lead conversion, empowering business leaders to scale with proven marketing strategies and measured results through demand generation, strategy, social conversion, and execution. Brown had a robust corporate career before becoming an entrepreneur including startups, enterprise and being part of an IPO.
In 2006, Brown was one of the first employees at Echo Global Logistics. Echo grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. At another supply chain management company Brown weathered a major communications crisis with almost no market exposure before moving home to Chicago to start a family. Brown arrived in Atlanta in 2016 and started SmithBrown with no network. Less than two years later, she has a team of four full-time employees and a client list that includes Atlanta heavyweights. She is also an active force in cultivating Atlanta’s female economy.
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Brown’s personal goal is to empower professional women. She is a founding member of Close(Her), a networking group for women in sales. She is also on the board of the Entrepreneur Organization Accelerator program, a Women’s Entrepreneurship Initiative company, and a Launchpad2X alumni.
Jenna Wessinger brings a broad skill set to SmithBrown from her years as an IT management consultant at a global consulting firm, to her time as an account director for one of Atlanta's premier advertising and marketing agencies, to her knowledge of social media and content marketing as the founder of her successful personal blog.
In 2008, Wessinger began her career with Capgemini US as a business analyst in the Telecom sector working on of the largest US telco companies. Over the next 7 years, she managed many teams in numerous client verticals including enterprise provisioning, operation systems support, supply chain, and automated sales platforms. Her roles in these verticals ranged from lead business analyst, to program manager, to deployment manger for projects totaling more than $20 million in revenue.
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Wessinger enjoyed her role at Capgemini, but felt she was missing a creative outlet. In 2014, she created a personal lifestyle blog, Just a Touch Too Much. The blog has turned into a successful business in its own right boasting 15,000 followers at the time of this writing. It allows Wessinger the opportunity to round out her skill set by teaching herself content and social media marketing.
Next, Wessinger took on the role of lead managing consultant for a project involving the nation's top credit reporting agency and a large-scale discovery project to combine the company's disparate international business processes into 1 single lead-to-cash business process flow with alignment to a new CRM system.
In the Fall of 2015, with a desire to challenge herself in a new field, Wessinger moved from the IT consulting world to the life of a marketer and advertiser when she joined Sagepath, as an Account Director. Given her experience with global enterprise businesses, Wessinger's focus at the agency was on larger accounts, both in project size and in revenue. While at Sagepath, Wessinger created an omni-channel marketing plan that could be leveraged across all other clients, giving the company it's first PaaS offering. Wessinger also lead several national and global rebranding efforts, and helpedstart the company's burgeoning SEO practice.
In 2017, shortly after meeting Kara Smith Brown, Wessinger accepted the position as Director of Strategy with SmithBrown Marketing. SmithBrown was quickly gaining steam and growing exponentially, and Wessinger came on to help steer and direct client initiatives, build out the company's growing service offerings, and help transition SmithBrown into an Atlanta powerhouse.
Liz Piontkowski is an experienced marketer who has developed a varied skill set while working as a project manager and interning at a variety of marketing agencies.
Piontkowski began her career in the non-profit sector where she strengthened her data analytics skills and helped to create an advanced database of 50 sub-chapters that better showcased the viability and effectiveness of the nonprofit she worked for. After her time at the nonprofit she spent time in London where she worked for an events organization. In that role, she leveraged SalesForce and WordPress to promote future events, reach a broader audience, and analyze the output, resulting in an increase in membership by 10%.
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In the summer of 2015, Piontkowski joined the marketing team at a large German metals company. In this role she was able to leverage previous experience and build an email program that specifically targeted prospective hires. Additionally, she took part in building out their full-scale project plan for their six month long fall 2015 brand transition in North America.
Next Piontkowski joined a creative agency where she partnered with a social media manager to support and manage client needs and deliverables. During her time with the agency she wrote content calendars, assisted with brand building, managed strategy sessions, and worked with seven different B2B and B2C clients.
In June 2016, after graduating from Wake Forest, Piontkowski moved to Atlanta and began working at an email marketing agency in Buckhead. She managed client projects end to end for national marketing campaigns and automated nurture programs. She helped to grow her client’s businesses by leveraging data analytics to increase open and click through rates 10-20%.
As the newest member of the SmithBrown team, Piontkowski has been able to leverage her vast skill set across numerous clients with a focus on her strong project management skills and knowledge of email marketing and marketing automation platforms.
Christina began her marketing career as a copywriter for Scout London Magazine in London, England. After heading back to the states, she worked as the editorial assistant for prominent Atlanta Magazine, Eide Magazine where she oversaw a team of interns and had her work published in the bimonthly magazine.
After graduating from the University of Georgia, Christina started her own freelance marketing operation, where she assisted small to medium sized companies and entrepreneurs in growing their digital presence.
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During that time she worked as the Social Media Manager for Canadian company HeroX. While there, she used her expertise to help promote incentivized challenges that were designed to push social change. Through her work, she was able to get one of the challenges featured on The Daily Show with Trevor Noah. While at HeroX, she managed staple client accounts such as NASA, Coca-Cola, National Geographic and Boeing. She used both tactical and analytical methods to grow HeroX’s personal social media accounts by 300%.
Christina first joined SmithBrown as a social media and copywriting consultant, giving her expertise on a variety of client projects. She continued to do contract work with SmithBrown for three months, helping the team wherever there was a need. She then joined the team full time as an account manager using her knowledge of social media and content creation.