PROCESS

Collaboration between the historically-divided departments drives the shift toward an emergence of integrated entities, working together to plan marketing and sales activities to efficiently drive pipeline and revenue. When an organization is aligned in these areas, we see the growth of analytics, heightened emphasis on personalization at scale, and teams employing the right technology so that they can understand their target audience and their needs.

We create thoughtful strategies and deliver flawless execution that helps businesses achieve rapid and sustainable growth.

DISCOVERY

1 hr with each team lead
Live demo of software
Org chart/team emails
Customer interviews

ASSESSMENT

One-page strategic plan
Prioritization
Metrics alignment
Quarterly KPIs

ONBOARDING

 

Tech stack assess
Sales pipeline evaluation
Content flywheel development
Marketing automation training

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IMPLEMENTATION

30/60/90 Execution plan
Apply staff (internal + SmithBrown) resources
Tech stack deep-dive
KPI reporting process

 
 
 
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