Jon Hazy is a lead generation digital marketer who brings years of experience in full-funnel digital strategy and execution to the SmithBrown Marketing Team.
Jon moved down to Atlanta after graduating from Michigan State University with a marketing degree. There he found his passion for digital marketing and joined an in-house digital marketing team for a franchise system with 50+ locations. As Digital Acquisition Manager, he helped rebuild their digital funnel and improve the customer’s experience. He was instrumental in implementing and maintaining a Pay Per Appointment program that included paid search, paid social, and email nurture campaigns. Through rigorous A/B testing and continuous optimizations, he was able to increase PPC appointments by 30% year over year.
Jon took his skill set to a start-up marketing agency where he headed digital strategy and execution for a variety of clients. In addition to the execution of multichannel campaigns, he further in his experience in email marketing, websites, project management, account management. His highlights include building a page that is still ranked #1 on Google and implementing new multichannel campaigns that led to a 20% increase in revenue.
Since coming to SmithBrown Marketing, Jon has been able to leverage his experience to help clients achieve their lead generation goals. His experience with Paid Search, Paid Social, & SEO has helped clients add an extra layer to the already robust lead generation campaigns.