Liz Piontkowski is an experienced marketer who has developed a varied skillset while working as a project manager and interning at a variety of marketing agencies.
Piontkowski began her career in the non-profit sector where she strengthened her data analytics skills and helped to create an advanced database of 50 sub-chapters that better showcased the viability and effectiveness of the nonprofit she worked for. After her time at the nonprofit, she spent time in London where she worked for an events organization. In that role, she leveraged SalesForce and WordPress to promote future events, reach a broader audience, and analyze the output, resulting in an increase in membership by 10%.
In the summer of 2015, Piontkowski joined the marketing team at a large German metals company. In this role, she was able to leverage previous experience and build an email program that specifically targeted prospective hires. Additionally, she took part in building out their full-scale project plan for their six-month-long fall 2015 brand transition in North America.
Next Piontkowski joined a creative agency where she partnered with a social media manager to support and manage client needs and deliverables. During her time with the agency, she wrote content calendars, assisted with brand building, managed strategy sessions, and worked with seven different B2B and B2C clients.
In June 2016, after graduating from Wake Forest, Piontkowski moved to Atlanta and began working at an email marketing agency in Buckhead. She managed client projects end to end for national marketing campaigns and automated nurture programs. She helped to grow her client’s businesses by leveraging data analytics to increase open and click-through rates 10-20%.
Since joining the SmithBrown team Piontkowski has been able to leverage her vast skill set across numerous clients with a focus on her project management execution. Her knowledge of email marketing and marketing automation platforms has helped with client implementation of new platforms and building lead nurture campaigns for prospects. Additionally, she has taken on operational roles within the team ensuring the continued growth of management and progression of SmithBrown.