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Lead gen is both a process and an art. Aaron Ross, in his second book, From Impossible to Inevitable, says, “Demand generation (demandgen) folks can figure out corporate marketing. Corporate marketing cannot figure out demandgen. Ever.”We agree. The modern B2B marketing space no longer has room for only relationship-based sales. The top of the funnel

According to the Eighth Annual State of Women-Owned Business Report by American Express only 1.7% of all female-founded businesses will break $1M in annual revenue. If we have the pleasure to meet in person then you’ve heard this statistic because I repeat it to nearly everyone I meet. I am proud to officially announce that

SOCIAL IS NOT JUST FOR B2C Every B2B marketer is looking for ways to deliver leads and increase conversion but social is rarely part of those strategies. Social is often thought of as a B2C construct with little yield for a B2B company. Indeed, I used to be a social-non-believer. Until I saw the results